Cessna Pilots
The Cessna lifestyle brand has an active community. Owners and pilots search for technical information. CPA was aiming to monetize inherited assets. Revenue from Memberships should grow through additional searchable and usable information. CPA focusses on 2 networks: b2c to start with (current clientbase of pilots and owners) and b2b (business development through repairshops, mechanic shops, airports) to follow.
CPA was aiming to monetize assets looking for a suitable platform. Wikibase proved to be the best MediaWiki business solutions provider. We came up with a plan for the data project in three phases. To increase revenue every step of the way:
1. Unlock assets
The defined requirements are:
- Easily searchable and usable
- Forums, Q&A, Tech Archive, Documents, Images
- Flexible behind the paywall
- Creative in appealing formats (templates) to present information in aggregate ways
- Balanced usability und user experience in search and navigation options
- Monitor and understand users navigation (Analytics)
2. Create an active online community
Executing phase 1 influences the future online community. Requirements:
- Increase membership value
- Facilitate helping each other
- Lifestyle experience
- Revival of family heritage
3. Offer advanced features
Implementing advanced features adds state of the art functionality meeting members modern needs, such as:
- Artificial Intelligence in Q&A for professionals
- Promotes cross selling of services
- Hub (plan a trip, book a hotel or find a repair shop)
- Chatbot
- Dynamic paywall
We delivered the solution on time, within budget and scope.
Cessna.org
